Design lead crafting high quality, business-friendly UI & UX solutions.
Available for work.
“Sam cares to develop a deep understanding for his stakeholders, customers and peers.”
F. Bernal, Product Design Manager @ Meta
“Sam's able to drive vision, management, research, relationships.. anything that a team needs to deliver a product.”
V. Kelemen, Software Engineer @ Meta
“He's genuinely user focused and will instinctively approach product holistically. Also reliably makes great char sui recommendations.”
T. Bradberry, Product Manager @ Beam
“Sam goes above and beyond, pushing the envelope of creativity and questioning the objectives of a project. He is a fundamental partner to any team.”
D. Macklin, Head of Product @ Tally Money
“I will really miss working with Sam. He always had something to contribute to help others.”
A. Ueno, Product Designer @ Meta
“His attention to detail and user requirements really steer projects in an efficient manner, resulting in great communication between the designer and developer.”
S. Puranik, Software Engineer @ MSE
“Sam cares to develop a deep understanding for his stakeholders, customers and peers.”
F. Bernal, Product Design Manager @ Meta
“Sam's able to drive vision, management, research, relationships.. anything that a team needs to deliver a product.”
V. Kelemen, Software Engineer @ Meta
“He's genuinely user focused and will instinctively approach product holistically. Also reliably makes great char sui recommendations.”
T. Bradberry, Product Manager @ Beam
“Sam goes above and beyond, pushing the envelope of creativity and questioning the objectives of a project. He is a fundamental partner to any team.”
D. Macklin, Head of Product @ Tally Money
“I will really miss working with Sam. He always had something to contribute to help others.”
A. Ueno, Product Designer @ Meta
“His attention to detail and user requirements really steer projects in an efficient manner, resulting in great communication between the designer and developer.”
S. Puranik, Software Engineer @ MSE
“Sam cares to develop a deep understanding for his stakeholders, customers and peers.”
F. Bernal, Product Design Manager @ Meta
“Sam's able to drive vision, management, research, relationships.. anything that a team needs to deliver a product.”
V. Kelemen, Software Engineer @ Meta
“He's genuinely user focused and will instinctively approach product holistically. Also reliably makes great char sui recommendations.”
T. Bradberry, Product Manager @ Beam
“Sam goes above and beyond, pushing the envelope of creativity and questioning the objectives of a project. He is a fundamental partner to any team.”
D. Macklin, Head of Product @ Tally Money
“I will really miss working with Sam. He always had something to contribute to help others.”
A. Ueno, Product Designer @ Meta
“His attention to detail and user requirements really steer projects in an efficient manner, resulting in great communication between the designer and developer.”
S. Puranik, Software Engineer @ MSE
“Sam cares to develop a deep understanding for his stakeholders, customers and peers.”
F. Bernal, Product Design Manager @ Meta
“Sam's able to drive vision, management, research, relationships.. anything that a team needs to deliver a product.”
V. Kelemen, Software Engineer @ Meta
“He's genuinely user focused and will instinctively approach product holistically. Also reliably makes great char sui recommendations.”
T. Bradberry, Product Manager @ Beam
“Sam goes above and beyond, pushing the envelope of creativity and questioning the objectives of a project. He is a fundamental partner to any team.”
D. Macklin, Head of Product @ Tally Money
“I will really miss working with Sam. He always had something to contribute to help others.”
A. Ueno, Product Designer @ Meta
“His attention to detail and user requirements really steer projects in an efficient manner, resulting in great communication between the designer and developer.”
S. Puranik, Software Engineer @ MSE
⟶
Meta
Human-centred design for Meta's engineering tools & infrastructure design system
⟶
Tally Money
App design and visual design refresh — 300% user-base boost
⟶
Beam
Complete platform re-design, new visual identity & brand guidelines
⟶
BrandCap
Re-design using existing visual language, with development in Wordpress
⟶
SalaryFinance
Responsive microsite designed & developed to help people understand their finances
Side projects
About
With over 13 years experience as a product designer at product led organisations like Meta, Beam and MoneySavingExpert, I bring high-craft UI & pragmatic design solutions to meet both business goals & user needs. I firmly believe in the end-to-end responsibilities of successful design teams, confidently driving the discovery, definition & delivery phases of any product’s lifecycle — but honestly, I love to muck in wherever there is business need, design or otherwise.
Working with kind, open, hard-working folk is where I’m best placed — and are the same values I expect of myself (when I've had at least one coffee, of course). I’m confident operating autonomously or integrated within a squad, and in particular I’m well suited to being the bridge between product and development teams.
I like Notion, Milanote, Figma, Framer and front-end coding.
Experience / Clients
Selected freelance projects
Ongoing
2019 — 2021
2019
2019
2018
2017 — 2018
2016
2014 — 2016
Design lead crafting high quality, business-friendly UI & UX solutions.
Available for work.
“Sam cares to develop a deep understanding for his stakeholders, customers and peers.”
F. Bernal, Product Design Manager @ Meta
“Sam's able to drive vision, management, research, relationships.. anything that a team needs to deliver a product.”
V. Kelemen, Software Engineer @ Meta
“He's genuinely user focused and will instinctively approach product holistically. Also reliably makes great char sui recommendations.”
T. Bradberry, Product Manager @ Beam
“Sam goes above and beyond, pushing the envelope of creativity and questioning the objectives of a project. He is a fundamental partner to any team.”
D. Macklin, Head of Product @ Tally Money
“I will really miss working with Sam. He always had something to contribute to help others.”
A. Ueno, Product Designer @ Meta
“His attention to detail and user requirements really steer projects in an efficient manner, resulting in great communication between the designer and developer.”
S. Puranik, Software Engineer @ MSE
“Sam cares to develop a deep understanding for his stakeholders, customers and peers.”
F. Bernal, Product Design Manager @ Meta
“Sam's able to drive vision, management, research, relationships.. anything that a team needs to deliver a product.”
V. Kelemen, Software Engineer @ Meta
“He's genuinely user focused and will instinctively approach product holistically. Also reliably makes great char sui recommendations.”
T. Bradberry, Product Manager @ Beam
“Sam goes above and beyond, pushing the envelope of creativity and questioning the objectives of a project. He is a fundamental partner to any team.”
D. Macklin, Head of Product @ Tally Money
“I will really miss working with Sam. He always had something to contribute to help others.”
A. Ueno, Product Designer @ Meta
“His attention to detail and user requirements really steer projects in an efficient manner, resulting in great communication between the designer and developer.”
S. Puranik, Software Engineer @ MSE
“Sam cares to develop a deep understanding for his stakeholders, customers and peers.”
F. Bernal, Product Design Manager @ Meta
“Sam's able to drive vision, management, research, relationships.. anything that a team needs to deliver a product.”
V. Kelemen, Software Engineer @ Meta
“He's genuinely user focused and will instinctively approach product holistically. Also reliably makes great char sui recommendations.”
T. Bradberry, Product Manager @ Beam
“Sam goes above and beyond, pushing the envelope of creativity and questioning the objectives of a project. He is a fundamental partner to any team.”
D. Macklin, Head of Product @ Tally Money
“I will really miss working with Sam. He always had something to contribute to help others.”
A. Ueno, Product Designer @ Meta
“His attention to detail and user requirements really steer projects in an efficient manner, resulting in great communication between the designer and developer.”
S. Puranik, Software Engineer @ MSE
“Sam cares to develop a deep understanding for his stakeholders, customers and peers.”
F. Bernal, Product Design Manager @ Meta
“Sam's able to drive vision, management, research, relationships.. anything that a team needs to deliver a product.”
V. Kelemen, Software Engineer @ Meta
“He's genuinely user focused and will instinctively approach product holistically. Also reliably makes great char sui recommendations.”
T. Bradberry, Product Manager @ Beam
“Sam goes above and beyond, pushing the envelope of creativity and questioning the objectives of a project. He is a fundamental partner to any team.”
D. Macklin, Head of Product @ Tally Money
“I will really miss working with Sam. He always had something to contribute to help others.”
A. Ueno, Product Designer @ Meta
“His attention to detail and user requirements really steer projects in an efficient manner, resulting in great communication between the designer and developer.”
S. Puranik, Software Engineer @ MSE
Meta
Human-centred design for Meta's engineering tools & infrastructure design system
Tally Money
App design and visual design refresh — 300% user-base boost
Beam
Complete platform re-design, new visual identity & brand guidelines
BrandCap
Re-design using existing visual language, with development in Wordpress
SalaryFinance
Responsive microsite designed & developed to help people understand their finances
Side projects
My Famicase Exhibition
Entry #242 (2023 edition) and #179 (2024 edition)
Mimetos.xyz
Photographic exploration
About
With over 13 years experience as a product designer at product led organisations like Meta, Beam and MoneySavingExpert, I bring high-craft UI & pragmatic design solutions to meet both business goals & user needs. I firmly believe in the end-to-end responsibilities of successful design teams, confidently driving the discovery, definition & delivery phases of any product’s lifecycle — but honestly, I love to muck in wherever there is business need, design or otherwise.
Working with kind, open, hard-working folk is where I’m best placed — and are the same values I expect of myself (when I've had at least one coffee, of course). I’m confident operating autonomously or integrated within a squad, and in particular I’m well suited to being the bridge between product and development teams.
I like Notion, Milanote, Figma, Framer and front-end coding.
Experience / Clients
Selected freelance projects
Ongoing
2019 — 2021
2019
2019
2018
2017 — 2018
2016
2014 — 2016